We are bombarded daily with media reports of startling new findings from 'just released" studies-often in major, authoritative publications-on consumer products, medications, foods, alcohol, safety devices, social behavior, public policy, and much more. The decisions of millions of consumers, professionals, and government agencies can be influenced by just one study.
Light, humorous, and entertaining, Studies Show reviews sample studies to expose their traps and pitfalls. In plain English, statistics analyst John H. Fennick discusses the methods of good and bad studies to explain how scientific results can differ-sometimes radically. Fennick shows that when armed with common sense and critical intelligence, we can understand almost any study.
JOHN H. FENNICK (Blacksburg, VA) is a former member of the technical staff at Bel Telephone Laboratories, where he conducted computer simulations and statistical studies.